B2B Sales Cycles, ABM Grant Sukchindasathien B2B Sales Cycles, ABM Grant Sukchindasathien

The Role of Growth Engineering in B2B Marketing

B2B marketing comes with long sales cycles, multiple decision-makers, and a mix of digital and offline interactions.

Growth Engineering helps make sense of all that complexity by using data to improve how we reach and engage the right people at the right time across any channel while maintaining continuity across their journey touchpoints.

What Growth Engineering Looks Like in Practice:

At Cloudera, my work in Growth Engineering includes…

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Experimentation Design, A/B Testing Grant Sukchindasathien Experimentation Design, A/B Testing Grant Sukchindasathien

Experimentation at Scale – Lessons from Growth Engineering

Marketing teams often make decisions based on assumptions. The only way to know for sure what’s working is to test it. Whether it’s trying out different ways to present gated content, adjusting how we personalize experiences, or fine-tuning conversion flows, structured experiments help us move beyond guesswork.

What I’ve Learned from Running Experiments:

  1. How you design an experiment matters…

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User Experience, Brand Experience, Audience Segmentation, Customer Data Platforms Grant Sukchindasathien User Experience, Brand Experience, Audience Segmentation, Customer Data Platforms Grant Sukchindasathien

The Future of The Brand Experience – Moving Beyond Static Segmentation

A lot of marketing still relies on static segmentation—grouping users based on firmographics or past behavior. That’s a start, but it doesn’t adapt when users’ needs change in real-time.

A Smarter Approach to Personalization:

To be more effective, personalization needs to be dynamic. At Cloudera, we’re focusing on…

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