The Future of The Brand Experience – Moving Beyond Static Segmentation

Why Static Segmentation Isn’t Enough

A lot of marketing still relies on static segmentation—grouping users based on firmographics or past behavior. That’s a start, but it doesn’t adapt when users’ needs change in real-time.

A Smarter Approach to Personalization

To be more effective, personalization needs to be dynamic. At Cloudera, we’re focusing on:

• Behavior-based targeting – Changing content and messaging based on what users are actually doing, not just who we think they are.

• AI-driven recommendations – Using machine learning to predict what users might find useful next.

• Consistency across channels – Making sure personalization in email, web, and ads all work together instead of feeling disconnected.

How We’re Putting This Into Practice

With the Cloudera OmniNetwork initiative, we’re building personalization zones across key digital touchpoints. Using tools like Adobe Target and Twilio Segment, we can adapt content based on real-time engagement, making the experience more relevant without being intrusive.