B2B Sales Cycles, ABM Grant Sukchindasathien B2B Sales Cycles, ABM Grant Sukchindasathien

The Role of Growth Engineering in B2B Marketing

B2B marketing comes with long sales cycles, multiple decision-makers, and a mix of digital and offline interactions.

Growth Engineering helps make sense of all that complexity by using data to improve how we reach and engage the right people at the right time across any channel while maintaining continuity across their journey touchpoints.

What Growth Engineering Looks Like in Practice:

At Cloudera, my work in Growth Engineering includes…

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Experimentation Design, A/B Testing Grant Sukchindasathien Experimentation Design, A/B Testing Grant Sukchindasathien

Experimentation at Scale – Lessons from Growth Engineering

Marketing teams often make decisions based on assumptions. The only way to know for sure what’s working is to test it. Whether it’s trying out different ways to present gated content, adjusting how we personalize experiences, or fine-tuning conversion flows, structured experiments help us move beyond guesswork.

What I’ve Learned from Running Experiments:

  1. How you design an experiment matters…

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User Experience, Brand Experience, Audience Segmentation, Customer Data Platforms Grant Sukchindasathien User Experience, Brand Experience, Audience Segmentation, Customer Data Platforms Grant Sukchindasathien

The Future of The Brand Experience – Moving Beyond Static Segmentation

A lot of marketing still relies on static segmentation—grouping users based on firmographics or past behavior. That’s a start, but it doesn’t adapt when users’ needs change in real-time.

A Smarter Approach to Personalization:

To be more effective, personalization needs to be dynamic. At Cloudera, we’re focusing on…

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Operational Efficiency, Leadership, Risk Mitigation Grant Sukchindasathien Operational Efficiency, Leadership, Risk Mitigation Grant Sukchindasathien

Unlocking Scalable, Predictable Growth

The best leaders and operators think in terms of leverage, repeatability, and long-term impact. That's exactly what Growth Engineering is designed to deliver.

Growth Engineering isn't simply experimentation or A/B testing—it's the systematic approach to turning insight into scalable advantage. It's about creating an organizational muscle that operationalizes opportunities to improve user experiences, drive efficiency, and generate pipeline impact.

At its best, Growth Engineering:

  • Delivers consistent business outcomes: By leveraging a rigorous, data-driven testing methodology, Growth Engineering transforms small experiments into meaningful pipeline contributions.

  • Operationalizes innovation: Growth Engineering isn’t ad-hoc. It builds standardized infrastructure across Marketing, Product, Web, and Sales, enabling teams to test ideas swiftly, learn systematically, and scale proven successes quickly.

  • Reduces risk: Instead of rolling out large, uncertain changes, Growth Engineering tests smaller hypotheses. This ensures …

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